Our journey began with a heartfelt desire to create not just products but an ecosystem that parents can trust, where the goodness of nature meets the highest standards of quality and safety.
Yellow Naturals envisions to embrace the spirit of childhood with the harmonious blend of nature's goodness, dermatologist-approved formulations, eco-friendly stewardship and a heart-warming brand experience.
-Pooja Dugar
We make clean, sustainable, well-designed products that work. Since day one the objective has been to create a diverse, inclusive, and ethical business built on principles of trust, sustainability, openness, and a strong sense of mission in everything we do.
Yellow Naturals is more than just a brand; it's a promise to parents and a legacy of gentle, natural care for generations to come.
THE YELLOW STANDARDS - CARE & PEACE OF MIND
Meaningful transperancy and thoughtful design. One product at a time, we aim to transform kids world.
Yellow Naturals was established with the straightforward goal of developing safe, useful products for both your family and ours. The Yellow standard is the means by which we carry out that purpose. We use it as our set of guiding principles and as a means of putting our values into practice when it comes to innovation and development.
This Standard defines the way we move forward with all new products we introduce from here on out. And it will continue to evolve — because our job of making better products is never done.
WE'RE ALL ABOUT
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OUR PHILOSOPHY
We love our kids. We love your kids too. We believe that every child deserves the utmost care and attention, which is why we meticulously select and blend only the finest ingredients from nature. Our commitment to your child's health and happiness is unwavering. We believe in harnessing the po...
We love our kids. We love your kids too. We believe that every child deserves the utmost care and attention, which is why we meticulously select and blend only the finest ingredients from nature. Our commitment to your child's health and happiness is unwavering. We believe in harnessing the power of nature to nurture your little ones, avoiding harsh chemicals and toxins. Our mission is to provide parents with a trusted partner in their journey of caring for their children. We are not just a brand; we are parents too, and we treat your kids as our own. Yellow Naturals is a reflection of our love, dedication, and passion for ensuring your children's comfort and happiness.
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WE WON’T COMPROMISE PERFORMANCE
We believe that products should not only be safe but also effective. Our formulations are carefully designed to deliver results, ensuring that your children's hair and skin receive the best care possible. We rigorously test and refine each product to ensure that it meets the highest standards ...
We believe that products should not only be safe but also effective. Our formulations are carefully designed to deliver results, ensuring that your children's hair and skin receive the best care possible. We rigorously test and refine each product to ensure that it meets the highest standards of quality, so you can trust that Yellow Naturals not only pampers your kids but also performs exceptionally.
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WE ARE THINKING IN THE PRESENT & FUTURE TENSE
We believe that caring for your child's hair and skin today sets the foundation for their well-being tomorrow. This dual perspective guides every aspect of our brand. In the present, we meticulously craft our products using natural, gentle ingredients to provide the best care for your kids tod...
We believe that caring for your child's hair and skin today sets the foundation for their well-being tomorrow. This dual perspective guides every aspect of our brand. In the present, we meticulously craft our products using natural, gentle ingredients to provide the best care for your kids today.
Simultaneously, we look ahead, ensuring that our commitment to eco-conscious practices and sustainability safeguards a brighter future for the next generation. Our dedication to safety, quality, and environmental responsibility reflects our belief in the enduring value of your child's health and the planet's well-being. Yellow Naturals is not just about here and now; it's about nurturing a legacy of healthy, happy kids and a cleaner, greener world. -
KNOWLEDGE IS POWER
Our philosophy is rooted in the idea that informed parents make the best choices for their little ones. We are dedicated to providing not only high-quality products but also valuable information and guidance. We empower parents with the knowledge they need to make informed decisions about thei...
Our philosophy is rooted in the idea that informed parents make the best choices for their little ones. We are dedicated to providing not only high-quality products but also valuable information and guidance. We empower parents with the knowledge they need to make informed decisions about their children's care.
We believe that understanding the ingredients, processes, and benefits of our products is essential for building trust and confidence. Through educational content, tips, and transparent practices, we aim to equip parents with the tools they need to nurture their children's well-being. Because when you're armed with knowledge, you have the power to provide the best care for your kids, and that's what Yellow Naturals is all about.
HOW WE FULFILL OUR VISION
YELLOW STANDARD IN ACTION
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STEP 1 - INGREDIENT AND MATERIAL ASSESSMENT
We believe that what goes into our products matters just as much as what stays out. Every ingredient we select undergoes thorough scrutiny for safety, quality, and effectiveness. We prioritize natural and gentle materials, steering clear of harsh chemicals and toxins. Our team of experts caref...
We believe that what goes into our products matters just as much as what stays out. Every ingredient we select undergoes thorough scrutiny for safety, quality, and effectiveness. We prioritize natural and gentle materials, steering clear of harsh chemicals and toxins. Our team of experts carefully assesses each component to ensure it meets our stringent standards.
We're dedicated to transparency, sharing our assessment process with you so that you can trust the products you use on your little ones. Our meticulous ingredient and material assessment is a testament to our unwavering commitment to providing the best care for your child's hair and skin, setting a new standard in kids' hair and skincare." -
STEP 2 - TESTING AND VALIDATION
We go above and beyond to ensure that every product we develop lives up to our rigorous standards of safety, efficacy and integrity. We understand that you want only the best for your little ones, and so do we. Before any of our products reach your family, they undergo extensive testing to ens...
We go above and beyond to ensure that every product we develop lives up to our rigorous standards of safety, efficacy and integrity. We understand that you want only the best for your little ones, and so do we. Before any of our products reach your family, they undergo extensive testing to ensure safety, quality, and effectiveness.
Our formulations are meticulously crafted and tested by experts to meet the highest standards. The end result – Clean without compromise. We also conduct thorough allergenicity and irritancy assessments to guarantee gentleness on your child's sensitive skin. Our dedication to validation and quality assurance means you can trust Yellow Naturals to provide premium, dependable care for your child. We're proud to bring you products that have been tested with love and care, so you can have peace of mind knowing your child is in good hands." -
STEP 3 - PRODUCTION
Our production facilities are equipped with cutting-edge technology and operated by a team of skilled experts who share our dedication to excellence. Every product we create undergoes a thorough quality assurance process, from ingredient selection to final packaging. We meticulously monitor an...
Our production facilities are equipped with cutting-edge technology and operated by a team of skilled experts who share our dedication to excellence. Every product we create undergoes a thorough quality assurance process, from ingredient selection to final packaging. We meticulously monitor and test for safety, purity, and effectiveness at every step, ensuring that each item that bears the Yellow Naturals name is of the highest quality.
We're committed to delivering the best for your child, and our production process is the heart of that promise. -
STEP 4 - PACKAGING
Our commitment to excellence extends to our packaging. We understand that the first impression matters, and we want the experience of using Yellow Naturals to be delightful from start to finish. Our packaging is not only aesthetically pleasing but also functional and environmentally conscious....
Our commitment to excellence extends to our packaging. We understand that the first impression matters, and we want the experience of using Yellow Naturals to be delightful from start to finish. Our packaging is not only aesthetically pleasing but also functional and environmentally conscious. We use recyclable materials wherever possible and aim to minimize waste in our packaging processes.
Every Yellow Naturals product is carefully packaged to preserve its quality and ensure it reaches you in perfect condition. Our dedication to quality and sustainability shines through in every aspect of our brand, including the way we present our products. We take pride in delivering the best care for your child, right down to the last detail." -
STEP 5 - LABEL TRANSPARENCY
At Yellow Naturals, we believe that transparency is the cornerstone of trust. That's why we're committed to label transparency. Our product labels are clear, informative, and easy to understand. We list every ingredient, ensuring that you can make informed choices for your child's care.
.At Yellow Naturals, we believe that transparency is the cornerstone of trust. That's why we're committed to label transparency. Our product labels are clear, informative, and easy to understand. We list every ingredient, ensuring that you can make informed choices for your child's care.
We provide detailed information about the purpose and source of each ingredient, so you can have complete confidence in what you're using. Our commitment to transparency extends beyond the label, too. We're here to answer any questions you may have about our products, ingredients, or processes. With Yellow Naturals, you're not just choosing premium kids' product; you're choosing a brand that values your trust and prioritizes your child's well-being above all else.
Yellow Naturals is all about nourishing childhood naturally. We're here to say "Hello!" to a world that often lacks relevant options for kids. Children are not babies, and they're not adults. With changing and developing skin types in kids, parents are concerned about harmful chemicals, there's a vacuum in the market. In response to all of these and to provide thoughtful care for growing munchkins, Yellow Naturals steps in.
We're on a mission to empower kids to play, sweat, and express themselves freely. We offer products that are not only relevant but also safe, so children can embrace their uniqueness and enjoy their precious childhood to the fullest.
SUSTAINABILITY
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50% PCR bottles
We think out of the box when it comes to packaging. From recyclable paper to recyclable plastic. By 2026, our goal is to use 100% recyclable, reusable, or compostable packaging.
We think out of the box when it comes to packaging. From recyclable paper to recyclable plastic. By 2026, our goal is to use 100% recyclable, reusable, or compostable packaging.
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No Animal Testing
3500+ ingredients and materials not on our list. Our labs, toxicologists, and partners work with the yellow standard to bring you safe and effective products you can trust. Natural-based, Yes. Petrochemicals, Never.
3500+ ingredients and materials not on our list. Our labs, toxicologists, and partners work with the yellow standard to bring you safe and effective products you can trust. Natural-based, Yes. Petrochemicals, Never.
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Certifiably Good
Believe the hype. Our partners trust our products to meet high expectations for safety and sustainability.
Believe the hype. Our partners trust our products to meet high expectations for safety and sustainability.
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Less Is More
Looks don’t matter for us, product does. Hence we chose to go mono-carton free to leave less carbon foot prints on this planet. sustainable products with more options to reduce, reuse, and refill means less waste for you and the planet.
Looks don’t matter for us, product does. Hence we chose to go mono-carton free to leave less carbon foot prints on this planet. sustainable products with more options to reduce, reuse, and refill means less waste for you and the planet.
Giving Back
We've always thought little decisions can make a big difference. The Butterfly Effect, perhaps. Caring for kids at the heart of Yellow Naturals. That's why we're proud to give back by donating 1% of our profits to an NGO – Samarpan Foundation, dedicated to empowering children's hygiene and care. We believe that every child deserves a healthy and happy start in life, and your support helps make this possible. Together, we're not only providing the best care for your little ones but also extending that care to children in need. Join us in creating a brighter, healthier future for all kids.
About the NGO
Meet us, Samarpan Foundation!
Our journey of nurturing and uplifting children from marginalized communities began in 2007 with a small school of 40 children in an urban slum of Delhi. Just as a seed thrives when planted in fertile soil, we believe that it is every child's natural instinct to grow and flourish.
Our mission is simple: to shape the future of our world by working with children, fostering kindness, changing universal consciousness by opening minds and hearts, and spreading happiness. At the heart of our philosophy lies love, peace, happiness and kindness combined with unwavering commitment to turn these young souls into kinder beings.